Account-based marketing (ABM) is a strategic approach to marketing that focuses on targeting specific accounts, or companies, rather than individual leads. As such, it requires the right tools to be successful.

When choosing account-based marketing software, it’s important to consider features like automated account scoring, personalized messaging, and comprehensive analytics.

An effective ABM software solution should also be able to integrate with existing marketing and sales technology. With the right ABM software, businesses can drive more targeted, effective campaigns and maximize their ROI.